PPDS transforms in room entertainment at Italy's prestigious 5 star Bellevue Syrene hotel with 70 Philips MediaSuite TVs

PPDS is proud to announce that its market leading range of Philips MediaSuite TVs has been chosen to deliver seamless access to a virtually limitless world of personalised digital entertainment at one of Italy's most tranquil and picturesque five star hotels, the Bellevue Syrene.

Housed in the popular tourist destination of Sorrento in Southern Italy, and offering breathtaking views of the Bay of Naples, the cliff edge Bellevue Syrene is a truly remarkable 51 room boutique destination, offering the perfect blend of historical heritage and modern luxury to guests.

A hotel for more than two centuries, the Bellevue Syrene is a hotel like no other. From check in, guests are taken on a journey through time and history, with the hotel's very foundations built on the site of an ancient Roman villa dating back to the 2nd century BC. Whether in reception, the restaurant, bar, lounge, spa and gym, or the ‘cave of wonders’ event venue – popular for weddings – its entire architecture is carefully integrated and designed around the original ruins, with remnants of Ancient Rome and historical artefacts visible at every turn.

Technology for the ages

Celebrated by its owners, the Russo-Attanasio family, as a destination where art and history meet, the Bellevue Syrene has been meticulously curated to preserve its unique historical character while harmoniously blending timeless elegance with modern innovation. This commitment extends to delivering the premium amenities and experiences synonymous with five star hospitality, with advanced technology serving as a key component of the guest journey.

With 51 guest rooms and suites, each meticulously designed with a sophisticated blend of modern and antique furnishings, the Russo-Attanasio family sought to modernise the hotel's ageing and restrictive television system by investing in a new ‘state of the art’, fully connected and centrally managed hospitality display network.

In partnership with trusted local integration specialist, Meginet, the Bellevue Syrene team needed a solution capable of complementing the hotel's commitment to excellence. Key requirements included exceptional 4K UHD display quality and the ability to provide guests with a personalised entertainment experience, offering seamless access to their preferred streaming services, apps and on demand content from the comfort of their room.

The Suite spot for guests

Concluding extensive market research, a fleet of 70 4K UHD Philips MediaSuite TVs, ranging from 43” to 65”, was selected for installation in all guestrooms – with additional units added to larger suites – after being identified as the only available solution capable of meeting the high demands of the hotel owners, and crucially, its diverse customer base, each with a wide range of needs and preferences.

A market leader, and the TV of choice for many of the world’s leading hotel groups, Philips MediaSuite is one of the world’s most advanced hospitality TV series, and the first to be designed exclusively around guestroom entertainment and experiences.

Delivering a new benchmark for in room entertainment while placing guests firmly in control of their viewing experience, one of the standout features influencing the hotel's decision was the inclusion of the cast feature built directly into Philips MediaSuite TVs. First introduced on Philips MediaSuite in 2019, this allows guests to wirelessly share their favourite movies, TV shows, music, photos and even business presentations directly from their personal devices to the TV.

Effortless connectivity

Unlike many alternative casting solutions available on the market, the Philips MediaSuite solution offers a simple and intuitive user experience. Guests can securely connect their smartphone or tablet to the TV using a unique QR code and instantly cast content from their preferred streaming services, including Netflix, at the touch of a button.

Philips MediaSuite TVs also provide guests with access to thousands of apps, games and entertainment options, creating a familiar and personalised home from home experience. By empowering guests to enjoy the content they prefer, whenever they choose, the solution caters to a wide range of viewing preferences and expectations, enhancing comfort and satisfaction throughout their stay.

Beyond traditional TVs

With a strict installation window, the project demanded exceptional care and sensitivity, with every stage carried out with the utmost respect for the Bellevue Syrene’s guests, together with the building’s architectural heritage and decorative features. The integrated cast technology played a significant role in maintaining the desired aesthetics of the room, with no extra wires or hardware requirements.

Philips MediaSuite TVs also support the Bellevue Syrene's AV and IT teams with complete control over the hotel's display network thanks to CMND from PPDS. Centrally managed and fully customisable to reflect the hotel's unique brand identity, the platform enables regular software updates, security enhancements and new features to be scheduled and deployed remotely as they become available, reducing maintenance demands. All TV login information is also automatically deleted upon checkout – rather than manually – adding further time and cost efficiencies.

Furthermore, Bellevue Syrene staff can now enhance their direct communications with guests either on a collective or personalised basis, by effortlessly creating and displaying content on the TV screen, such as welcoming messages, in house information, check out details, marketing, and more. 

The installation of Philips MediaSuite has achieved all expectations from the hotel owners, staff, and guests, delivering advanced and future proofed experiences while upholding the high standards of traditional luxury hospitality.

Claudio Napolitano, General Manager, Hotel Bellevue Syrene, commented: “When it comes to digital entertainment and information technology and communications services, we always choose partners capable of providing valuable, reliable and cutting edge technologies. Enabling us to offer our guests a truly complete and memorable stay.”

Vittorio Acampora, CEO, Meginet, added: “Our partnership with PPDS for Philips Professional Displays is a key factor that enables us to invest in joint strategies. Providing us with a solution that combines technological innovation with ease of use.”

Philips MediaSuite 6214, 6114, 5214 and 5114, Philips Hospitality TV 4518, and Philips Business TVs are available for sale only at our distributors and local PPDS Partners.